IDÉmøbler

The concept developed for IDÉmøbler, a furniture retail company, was what we called an IDÉauction. IDÉmøbler’s reputation of having customers jus beause of their facebook giveaways is about to change, the IDÉauction is an online auction, where exclusive IDÉmøbler products are auctioned with the goal of letting a brand follower put a price on it.

Solution:

What makes this IDÉauction special is the engagement that it supports, the cross media potential and the regaining customers trust prospect. with this said, IDÉmøbler has now the chance to create loyal brand followers and make a profit out of this.

As part of this concept, multiple rebranding suggestions are implied, aiming to replace IDÉmøbler as a cheap poor quality/service brand on costumers minds.

Concept developed by:
Katrina Bolsakova; Iben Uldahl Søndergård; Susana Pontes de Almeida; Gabriele Jatulyte.

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